Your California Privacy Rights
CCPA Notice and Opt-Out
Last Updated: January 29, 2026
Introduction
This page provides information for California residents about their rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). If you are a California resident, you have specific rights regarding your personal information, and this notice explains those rights and how to exercise them.
At Black White Marketing, we respect your privacy and are committed to being transparent about our data practices. This notice supplements our Privacy Policy and provides additional information required under California law.
Categories of Personal Information We Collect
In the past 12 months, we have collected the following categories of personal information:
Identifiers
Name, email address, IP address, account name
Commercial Information
Records of products or services purchased, subscription history
Internet or Network Activity
Browsing history on our site, interactions with our Services
Professional Information
Business name, industry, job title (as provided in questionnaire)
Inferences
Preferences, characteristics, and interests derived from the above
Sources of Personal Information
We collect personal information from the following sources:
- Directly from you: Information you provide when creating an account, completing our questionnaire, or contacting us.
- Automatically: Technical information collected when you use our Website, such as IP address and browsing behavior.
- Third parties: Information from authentication providers (such as Google) if you choose to sign in with those services.
How We Use Personal Information
We use the personal information we collect for the following business purposes:
- To provide, maintain, and improve our Services
- To process your transactions and manage your account
- To generate personalized AI marketing plans
- To communicate with you about your account and our Services
- To respond to your inquiries and provide customer support
- To detect, prevent, and address technical issues and fraud
- To comply with legal obligations
Sale and Sharing of Personal Information
We do not sell your personal information. We have not sold personal information in the preceding 12 months and do not plan to do so.
We do not share your personal information for cross-context behavioral advertising. We may share personal information with service providers who assist us in operating our business, but these disclosures are not considered "sharing" under the CCPA because they are for business purposes and subject to contractual restrictions.
Your California Privacy Rights
As a California resident, you have the following rights:
Right to Know
You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete
You have the right to request deletion of your personal information, subject to certain exceptions (such as when we need to retain information to complete a transaction or comply with legal obligations).
Right to Correct
You have the right to request correction of inaccurate personal information that we maintain about you.
Right to Opt-Out of Sale/Sharing
While we do not sell or share your personal information for cross-context behavioral advertising, you have the right to opt out of such activities if we engage in them in the future.
Right to Limit Use of Sensitive Information
You have the right to limit our use of sensitive personal information. We do not collect sensitive personal information beyond what is necessary to provide our Services.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. We will not deny you goods or services, charge different prices, or provide a different level of quality based on your exercise of these rights.
How to Exercise Your Rights
You can exercise your California privacy rights by:
- Email: Send a request to [email protected] with the subject line California Privacy Request
- Mail: Send a written request to our address below
When submitting a request, please provide sufficient information to allow us to verify your identity and process your request, including:
- Your full name
- Email address associated with your account
- A description of your request
We will respond to verifiable consumer requests within 45 days. If we need additional time (up to an additional 45 days), we will notify you of the extension and the reason for it.
Authorized Agents
You may designate an authorized agent to make a request on your behalf. If you use an authorized agent, we may require:
- A signed, written authorization from you permitting the agent to submit the request
- Verification of your identity directly with us
- Proof that the agent is registered with the California Secretary of State (if applicable)
Verification Process
To protect your privacy and security, we will verify your identity before responding to your request. We may ask you to provide information that matches information we have on file about you. If we cannot verify your identity, we may not be able to fulfill your request.
Retention of Personal Information
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context of our relationship with you and our legal obligations.
Changes to This Notice
We may update this California Privacy Notice from time to time. We will post the updated notice on our Website and update the "Last Updated" date. We encourage you to review this notice periodically to stay informed about your privacy rights.
Contact Us
If you have questions about this notice or wish to exercise your California privacy rights, please contact us: