Built for e-commerce / DTC
Marketing that lifts ROAS and builds an owned audience.
AI-built marketing plans for DTC brands under $5M revenue. Email lifecycle, paid social, AEO product content, and a real plan for Q4.
Email lifecycle flows
Welcome, abandoned cart, post-purchase, and win-back flows in Klaviyo or Mailchimp — set up to recover revenue on autopilot.
Margin-aware paid social
Paid social and Google Shopping campaigns built around your margin, not just clicks.
AEO product content
AEO product content so your SKUs show up when shoppers ask AI search 'best [category] for [use case].'
What's in your plan
A sample of the month-by-month tasks BWM builds for e-commerce businesses.
Set up the four core email flows — welcome, abandoned cart, post-purchase, win-back — in Klaviyo or Mailchimp.
Rebuild your top paid social campaigns around contribution margin and launch a creative testing framework.
Publish AEO-optimized category and product content so your SKUs surface in AI shopping answers.
Frequently asked questions
How do DTC brands grow without doubling ad spend?+
Build owned channels alongside paid. Email and SMS lifecycle flows, strong retention, and AEO product content lower your reliance on ads. Your plan balances paid acquisition with owned-audience growth so profit rises faster than spend.
What's a good ROAS for an SMB in 2026?+
It depends on your margin, but most sub-$5M brands target a blended ROAS of 3–4x and a higher break-even on retention channels. The real goal is contribution margin, not ROAS alone. Your plan ties targets to your actual unit economics.
How do I get my products to show up in ChatGPT or Perplexity answers?+
Publish clear, structured product and category content that answers buying questions, add schema markup, and earn mentions on trusted sites. AI search favors content that directly answers 'best [category] for [use case].' That's what AEO product content is built to do.
What email automations matter most for a sub-$5M brand?+
Welcome, abandoned cart, post-purchase, and win-back flows drive the most revenue for the least effort. Set these up first, then layer in browse abandonment and replenishment. Your plan prioritizes flows by expected revenue.
Is TikTok still worth it for DTC?+
For many brands, yes — especially for discovery and creative testing. It works best when paired with a retargeting and email capture strategy so you own the audience you build. Your plan tells you whether it fits your margins and audience.
Ready to transform your marketing?
Start with a free AI plan. Upgrade when you're ready to run it — or have us run it for you.