Partial CMO
Senior marketing leadership. Without the full-time hire.
A full-time CMO costs $250,000 a year. Most small businesses need the leadership, not the headcount. Your Partial CMO owns the strategy, directs the work, and answers for the results.
Who it's for
Built for businesses between “doing marketing” and “hiring a CMO.”
Growing past $1M
You have channels running but no one owns the whole picture.
Team of doers, no director
You have a marketer or agency but decisions still land on your desk.
Preparing to scale
You need a marketing plan for funding, expansion, or a new market.
What your Partial CMO owns
One person accountable for all of it.
Marketing strategy
The 12-month plan, quarterly priorities, and budget allocation you can defend.
Team and vendor direction
Your staff, freelancers, and our White Glove team all row in one direction.
Pipeline and KPI accountability
One dashboard, one owner, monthly numbers you understand.
Executive reporting
Board-ready summaries of what's working, what's not, and what happens next.
Hiring and stack decisions
Who to hire, what to buy, what to cancel.
How it works
Three steps to a marketing leader on your team.
- 1
Request a quote
Tell us your revenue stage, team, and goals. Takes 5 minutes.
- 2
Leadership audit (week 1–2)
Your Partial CMO reviews your plan, channels, team, and numbers.
- 3
Own and operate (month 1+)
Weekly leadership cadence, monthly KPI review, quarterly strategy reset.
Partial CMO + White Glove
Strategy and execution, one partner.
Your Partial CMO sets the direction. White Glove Foundations and add-ons execute it — site, SEO, social, paid, and email. No agency handoffs. No finger-pointing.
Frequently asked questions
How much does a Partial CMO cost?
Every engagement is scoped to your business — your revenue stage, team, and goals. Request a quote and we'll send a scoped proposal within 48 hours.
How is this different from White Glove?
White Glove executes the work — site, SEO, social, paid, and email. Your Partial CMO leads it: sets the strategy, directs the team, and answers for the results.
How much time does a Partial CMO spend on my business?
Engagements are scoped by what your business needs, not by hours. Expect a weekly leadership cadence plus monthly KPI reviews and quarterly strategy resets.
Is there a minimum commitment?
Engagements run quarterly. Exact terms are set out in your proposal.
Can my Partial CMO manage my existing agency or freelancers?
Yes. Vendor direction is part of the role. Your Partial CMO directs your staff, freelancers, and agencies so everyone rows in one direction.
Ready for a marketing leader?
Request a quote. We'll send a scoped proposal within 48 hours. No deck, no sales theater.